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  • Module One
    • Unit 1
    • Unit 2
    • Unit 3
    • Unit 4
    • Unit 5
    • Unit 6
    • Unit 7
    • Unit 8
    • Unit 9
    • Unit 10
    • Unit 11
  • Module Two
    • Unit 12
    • Unit 13
    • Unit 14
    • Unit 15
    • Unit 16
    • Unit 17
    • Unit 18
    • Unit 19
    • Unit 20
    • Unit 21
  • Module Three
    • Unit 22
    • Unit 23
    • Unit 24
    • Unit 25
    • Unit 26
    • Unit 27
    • Unit 28
    • Unit 29
  • Franchise Radio Shows
  • Workshop Videos

Module Four

Deploy Your New Franchise Group And Lead It Into The Future

Module Four

Develop the Franchisee and Franchisor Businesses

Create Marketing Plans and Marketing Schedules for Franchisee

Recruitment

Franchisee Recruitment and Induction

Manage the Franchise Business into the Future

Introduction to Module Four

Unit Twenty Three

Franchisee Recruitment and Marketing

Guides

G12: Franchisee Recruitment Strategy

G13: Franchise Recruitment Plan

G14: Franchisee Marketing Schedule

Supporting Material

SM23a: Brian discussing recruitment of franchisees in a Franchise Training Workshop

SM23b: Greg Nathan, Franchise Relationships articles (franchiserelationships.com)

SM23c: Franchise RadioShow 23, Attract and select high performers, with Craig Shott

SM23d: Franchise RadioShow 3, How to optimize the value of your franchise with regard to sales, with Len Ferguson from Finn Franchise Brokers

SM23e: Franchise RadioShow 39, How to eliminate personal sales rejection forever and make more sales, with Ari Galper

SM23f: Franchise RadioShow 38, Up your bottom line with velocity selling, with Bob Urichuck

SM23g: Franchise RadioShow 24, How to ensure your franchisees succeed, with Fiona Stacey

Unit Twenty Four

Franchisee Recruitment Package Material

Guides

G15: Franchisee Recruitment Package

Unit Twenty Five

Recruit Franchisees

Unit Twenty Six

Induct Your First Franchisee

Unit Twenty Seven

Ongoing Review

Unit Twenty Eight

Manage Your Franchise Into The Future

Supporting Material

SM28a: Franchise RadioShow 11, Franchising and leadership, with Catherine Palin-Brinkworth

SM28b: Franchise RadioShow 28, Inspiring leadership through story-telling, with Tim Wise

SM28c: Franchise RadioShow 13, How to increase your profits dramatically with better leadership, with Neil McGachey

SM28d: Franchise RadioShow, Fifteen near death experiences in small business and franchising, with John O’Brien

SM28e: Franchise RadioShow 17, How to succeed in franchising in these tougher times, with John O’Brien

SM28f: Franchise RadioShow 18, How to avoid disputes and keep focused on your business, with Chris Whitelaw

SM28g: Franchise RadioShow 47, How to overcome your personal limitations – mindset is the key to your success, with Paul Blackburn

SM28h: Franchise RadioShow 35, Exit Strategies, the uncensored truth, with Kerry Boulton

Some Terminology

Words are used in so many different ways in the franchise industry. Some are legally defined and others just in general use. Before beginning it is useful to clarify the way we use terms and why.

Legal definitions

Legally, through the Franchise Code of Conduct and Franchise Agreement Template, the
following terms are set.

Franchise System includes a business system in which a franchisor grants a franchise to a franchisee

Franchised Business is one franchise outlet

The Manual or Operations Manual is the franchisee operations manual and includes everything operational needed to run the franchised business, however crafted (audiovisual, graphic, text, software etc.)

Franchise Documentation includes the Operations Manual and all the legal documents and anything else needed to conduct the Franchised Business

A more extensive list of more commonly used terms is included in the appendices.

Franchise Simply definitions

I have extended these terms, however, because I consider it essential that you deal with both sides of a Franchise System, the franchised business operated by your franchisees and your franchisor business.

So…

The Franchise System is the whole franchise group consisting of the franchisor business and the franchised businesses operated by your franchisees.

The franchisee outlet or franchised business will have:

a. Franchisee Documentation which includes:

i. The legal documents (Franchise Agreement and Disclosure Document
and any associated legal docs)

ii. The Franchisee Operations Manual which includes everything operational needed to run the franchised business, however crafted (audiovisual, graphic, text, software etc.)

b. The Franchised Business (goodwill etc.)

The franchisor business will have:

a. Franchisor Documentation which includes:

i. The legal documents (the franchisor is party to the franchise agreement)
and any other legal documents which make up the brand etc.

b. The Franchisor Operations Manual which includes everything operational
needed to run the franchised business, however crafted (audio-visual, graphic,
text, software etc.)The Franchisor Business (goodwill etc.)

Introduction to Module Four

In Module Four you will be deploying your franchise group.

You have built the franchise group through the previous three Modules and tested it through your pilot operations. Now is the time to start to recruit new franchisees to join your group.

This Module shows you how to conduct successful recruitment processes. Once your franchisees are in place you will induct them into your group and support them into the future.

I wish you all the best.

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