The Franchise Success Path Program is Delivered in 28 Units Which Are Divided Into Four Modules:
Develop the big picture foundation of your franchise group
Define the elements
Design the procedures and documents
Deploy your franchisor and franchisee business
Introduction to Module One
Module One is all about setting up the foundation or big picture of your franchise system. It is the essential first step.
But, before we can go into the essence of building that foundation, it is essential to make sure we are all on the same page. So, if you have not read the previous section on Terminology, please can you do so then I can discuss the Franchise Success Path.
The Franchise Simply Success Path
In order to teach people how to convert a business to the franchise model, I ask you to go, step-by-step, through the four Modules of the Franchise Success Path.
Each of the Modules is made up of a number of action-based Units.
I will discuss the contents of the Franchise Success Path in more detail in Unit One.
The main thing here, is that you will produce a number of plans and summary documents as you go through the each of the Units in each Module.
All of these plans and summary documents will be used to build both the Franchisor and Franchisee Documentation.
The process goes something like that shown in the diagram below.
- Work through each Unit of the Modules (shown running down the left-hand side of the diagram below)
- Producing plans and summary documents as shown running across the top of the diagram below
- As you go, also start to collect the systems and part systems you have developed or are thinking of developing for your Operations
- The results of 2 and 3 above will feed into the Franchise Agreement and Operations Manuals you, your experts and your lawyers will write at the end of the process
- It is essential to note however, that these Modules are written to cover every situation for a wide range of businesses from concept to large businesses which have been operating for years and for business owners with a wide range of experience. It is important you focus only those areas where you need to do the work to make your business franchise ready and ignore the rest.
For example, many businesses which have been operating successfully for a while will probably have their target market, brand and marketing under control. So, they will not need to address these units. Other businesses will not need to think about territories, especially in the beginning while the first few franchises are created.Your Timeline will show which areas to concentrate on. This diagram shows the Franchise Simply process you will work through.
Start at one and take it step by step
Over many years, working to build franchise systems of many kinds, I have found that it really saves time and repetition and money to follow the process outlined in the Franchise Success Path in sequence.
Many prospective franchisors start the process to convert their business to a franchised structure by diving in to deal with their favorite topic or the topic they feel is the most important. Generally, people try to work out their franchise budgets and potential fee structures first. Or they jump straight into trying to build their legal agreements.
Unfortunately, it doesn’t work like that. The figures you will come up with in the absence of having an idea of how your franchise will be structured and operates will not be worth the paper they are written on. And that legal agreement will have to be re-done with all the associated costs and pain.
I cannot emphasize enough that you need to start at the beginning and then progress through the process step by step to the end
Things will go faster, and you will have a more successful operation that way.
Start by building the Big Picture
And so to step one, developing the foundation of your franchise system…
In Module One you will develop the big picture of your franchise group. At the end of this Module, you will understand the franchise organization structure which will be the foundation for your systems. And it will provide the information to help you develop the more detailed elements to run your franchised organization in the future.
In order to do this, in Units Six, Seven and Eight you will be deconstructing your current business or business structure and reconstructing it into at least two businesses, your franchisor business and your franchisee businesses, each with their very different responsibilities.
Before you can do that meaningfully though, you need some information.
First, it really pays to have a good understanding on how franchised businesses work. Although they involve every aspect of managing a good business, there are important differences. You are given a framework to learn about franchising in Unit One
Second, it will help significantly if you understand the opportunities and limitations which exist in people’s characteristics and personality profiles. This information means you will understand the team you need to build in each part of the franchise group, how to best manage them and it is this which will feed into franchise organization structure so it works successfully. Unit Five will cover this issue.
Third, to build the franchise, you do need to understand your ideal customer, their fears, frustrations and desires and how you should promote and deliver your product to meet their wants best. You do this in Units Three and Four which will result in a Brand Strategy outlining your business values, and the principles behind your product and the brand to meet your ideal customers’ desires.
Brand and Marketing Plans
Once you have the overall franchise structure in place, we ask you to build the brand and marketing details in your Brand and Marketing Plans. These detailed plans need to be completed early because they will give you an idea of the money you need to spend on keeping the brand alive and marketing your product in the future. These figures will feed into your budgets which will be developed in Module 2. Units Nine, Ten and Eleven will cover these details in the brand plan and marketing issues.
Then once you have this foundation in place, you will find it easier to move into Module Two where you will start to look at the detail in various elements of your franchise (things like budgets, fees,
First, welcome, I am looking forward to working with you as you develop your new franchised business.
You are entitled to several different parts to the Program and here is how these will be delivered to you.
The Franchise Success Path
The Franchise Success Path Program is delivered in 29 Units which are divided into four Modules:
Module One Develop the big picture foundation of your franchise group
Module Two Define the business elements for your franchise group
Module Three Design the procedures and documents for both franchisor and franchisee businesses
Module Four Deploy your franchisor and franchisee businesses
You will receive the Modules as you pay for them.
Each Unit describes its purpose and gives an action that needs to be taken. In addition to the Units, there are other resources:
- Guides to help with documenting your franchise
- Supporting Material covering specific issues which extend the action-based instructions in the Units
- Videos of Brian and other experts explaining specific issues
- Talking Franchising Radio Show Interviews where Brian interviews experts on specific issues
In addition to all of this, you will get mentoring from Brian and his experts to take you step-by-step through the process. The amount of mentoring and expert help you are given will vary with the package you have bought.
The four Modules are delivered in two forms.
- A hard copy is sent to you in the mail so you can read at your leisure without the
need to be online. Each Unit in the Modules provided will have the Supporting
Material and Guides in the same section.
- A soft copy version of the Program will be given to you through the Member’s section of our website so you will be able to download and use the guides.
- A Dropbox folder will be created for you to use for sharing documents and other material with our team.
This is an essential first step in your program and all Programs include:
The Workshop where we go through your business and workout what sits where, the gaps that exist and who is responsible for what
Organisation or departmental structures for your new Franchisee and Franchisor businesses
A draft structure for your Franchisee Operations Manuals with your main headings and framework for their development
And a Timeline for you to implement the Franchise Success Path. You will have a simple one-page plan of the way you will approach the task of franchising your business. Not every business will address every unit in the Franchise Success Path and this Timeline will identify the areas you need to concentrate on.
You receive free tickets to our Franchise Training Workshop, which is a ‘must attend’ introduction to franchising. These days these are run over one day on Zoom. We run through the whole process step-by-step, give you the big picture of successful franchising and accelerate franchising your business simply, successfully and cost-effectively.
Kickstart Franchise Training Workshops were filmed in 2013, 2015 and 2017 when they were held as face-to-face events. These films are available in the Members’ area of the website.
Brian interviews experts in a wide range of business sectors relevant to franchising and discusses issues of interest or concern. You have access to past interviews on the website.
We will send you an email with each new Franchise Radio Show when it is released. A copy of the Radio Show will be loaded onto the Members’ Resource Page of this site and so you can listen to it at your leisure if you prefer.
Past Radio Shows will also always be available in the Members’ Area.
From time to time, we may hold webinars or specialist training videos on different topics. Our main events will also be recorded. Some of these webinars and videos will be lodged on our site for you to access at any time.
We will email you when new resources become available and you can enter our site to access them.
We are always here if there are problems or you just want to discuss a specific issue.
Brian can be contacted at: firstname.lastname@example.org
0417 211 366 – This is my personal number so please SMS before calling or ring
1300 960 136
Or we can be contacted through: email@example.com
I am looking forward to working with you
Our programs are intended to help you franchise your business and to make a difference in the world while growing your business.
As stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. Your results in life are up to you. Agreed?
We just want to help by giving great content, direction and strategies that move you forward. Nothing on this page or any of our websites is a promise or guarantee of results or future earnings and you should know most people never utilize their continuing education from any institution including colleges (it’s estimated that only 50% of people even use their college degree in their current career!).
Any financial numbers referenced here or on any of our sites are simply illustrations of a concept and should not be considered exact, actual or as a promise of potential results or earnings – all numbers are illustrative only.
Expect nothing but hard work, creative demands, and the long haul – your only reward may be the authentic adventure of fighting for your dreams and sharing yourself with the world.
I hope you prove the soothsayers wrong.