Deploy Your New Franchise Group And Lead It Into The Future
Develop the Franchisee and Franchisor Businesses
Create Marketing Plans and Marketing Schedules for Franchisee
Franchisee Recruitment and Induction
Manage the Franchise Business into the Future
Introduction to Module Four
Unit Twenty Three
Franchisee Recruitment and Marketing
G12: Franchisee Recruitment Strategy
G13: Franchise Recruitment Plan
G14: Franchisee Marketing Schedule
SM23a: Brian discussing recruitment of franchisees in a Franchise Training Workshop
SM23b: Greg Nathan, Franchise Relationships articles (franchiserelationships.com)
SM23c: Franchise RadioShow 23, Attract and select high performers, with Craig Shott
SM23d: Franchise RadioShow 3, How to optimize the value of your franchise with regard to sales, with Len Ferguson from Finn Franchise Brokers
SM23e: Franchise RadioShow 39, How to eliminate personal sales rejection forever and make more sales, with Ari Galper
SM23f: Franchise RadioShow 38, Up your bottom line with velocity selling, with Bob Urichuck
SM23g: Franchise RadioShow 24, How to ensure your franchisees succeed, with Fiona Stacey
Unit Twenty Four
Franchisee Recruitment Package Material
G15: Franchisee Recruitment Package
Unit Twenty Five
Unit Twenty Six
Induct Your First Franchisee
Unit Twenty Seven
Unit Twenty Eight
Manage Your Franchise Into The Future
SM28a: Franchise RadioShow 11, Franchising and leadership, with Catherine Palin-Brinkworth
SM28b: Franchise RadioShow 28, Inspiring leadership through story-telling, with Tim Wise
SM28c: Franchise RadioShow 13, How to increase your profits dramatically with better leadership, with Neil McGachey
SM28d: Franchise RadioShow, Fifteen near death experiences in small business and franchising, with John O’Brien
SM28e: Franchise RadioShow 17, How to succeed in franchising in these tougher times, with John O’Brien
SM28f: Franchise RadioShow 18, How to avoid disputes and keep focused on your business, with Chris Whitelaw
SM28g: Franchise RadioShow 47, How to overcome your personal limitations – mindset is the key to your success, with Paul Blackburn
SM28h: Franchise RadioShow 35, Exit Strategies, the uncensored truth, with Kerry Boulton
Words are used in so many different ways in the franchise industry. Some are legally defined and others just in general use. Before beginning it is useful to clarify the way we use terms and why.
Legally, through the Franchise Code of Conduct and Franchise Agreement Template, the
following terms are set.
Franchise System includes a business system in which a franchisor grants a franchise to a franchisee
Franchised Business is one franchise outlet
The Manual or Operations Manual is the franchisee operations manual and includes everything operational needed to run the franchised business, however crafted (audiovisual, graphic, text, software etc.)
Franchise Documentation includes the Operations Manual and all the legal documents and anything else needed to conduct the Franchised Business
A more extensive list of more commonly used terms is included in the appendices.
Franchise Simply definitions
I have extended these terms, however, because I consider it essential that you deal with both sides of a Franchise System, the franchised business operated by your franchisees and your franchisor business.
The Franchise System is the whole franchise group consisting of the franchisor business and the franchised businesses operated by your franchisees.
The franchisee outlet or franchised business will have:
a. Franchisee Documentation which includes:
i. The legal documents (Franchise Agreement and Disclosure Document
and any associated legal docs)
ii. The Franchisee Operations Manual which includes everything operational needed to run the franchised business, however crafted (audiovisual, graphic, text, software etc.)
b. The Franchised Business (goodwill etc.)
The franchisor business will have:
a. Franchisor Documentation which includes:
i. The legal documents (the franchisor is party to the franchise agreement)
and any other legal documents which make up the brand etc.
b. The Franchisor Operations Manual which includes everything operational
needed to run the franchised business, however crafted (audio-visual, graphic,
text, software etc.)The Franchisor Business (goodwill etc.)
Introduction to Module Four
In Module Four you will be deploying your franchise group.
You have built the franchise group through the previous three Modules and tested it through your pilot operations. Now is the time to start to recruit new franchisees to join your group.
This Module shows you how to conduct successful recruitment processes. Once your franchisees are in place you will induct them into your group and support them into the future.
I wish you all the best.